Unlocking the mysteries of nature through science and technology

We explore the unique and powerful potential of nature to create the next evolution in natural skincare, setting a new industry standard for all.

ABT’s advanced scientific developments and innovations within biotechnologies, plant extracts, micronutrients, and precious oils, leads to highly effective skincare products and a more sustainable skincare industry. All products are developed in close collaboration with our chemists, cosmetologists and dermatologists. 

When formulating our products in our laboratories, we have consciously moved away from using traditional chemical compounds that can hurt your skin over time, while reducing the amount of fill components to focus solely on the active ingredients, selected from pristine nature, with documented effects for your skin.

We extract our ingredients through gentle processes, to ensure the quality of the active components are retained and to protect the environment. Blueberries and cloudberries have all been picked by hand, and the sap from birch is tapped with the health of the tree in mind – as we did when we were Vikings.    

Birch sap is gently tapped from the birch trunk

With Seidr and Seidr Clinique, we demonstrate how science and nature come together to create a more powerful and sustainable skincare brand for the strong modern woman.

The needle in the haystack 

We are constantly exploring new technologies and prospecting for new biological components that will allow us to create even better and more effective natural skincare products, with documented effects and a reduced environmental impact.

There are enormous amounts of biological data available in various databanks, waiting to be analyzed.  But finding the right components and understanding how to put them into good use is like finding a needle in a haystack. Through new machine learning algorithms and artificial intelligence, we will be able to accelerate this search process over the next five to ten years. And with more computing power comes better molecular simulations, giving us a greater understanding of how the active components interact with the human biology to create desired and lasting effects for your skin.

The future belongs to women!   

Sustainable skincare

Pristine nature is the powerful ingredient in our entire skincare collection. We are constantly reducing our own environmental footprint, and we cheer for all the strong women who are actively fighting for the health of this planet.

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